Cossetti - Innovating with Flowers and Passion

Clementina and Giulia Cossetti grew up in the vineyards of Monferrato, a region in Piedmont, where their family had been making wine since 1891. They recall playing in the vineyards as girls and later working in the fields and celebrating the annual harvest festivals alongside their father, grandfather and uncles. They also remember sitting around the dinner table in the evenings listening to the men of the family bemoan the sad fact they had no male heirs to take over the winery. 
 
Oh, how things have changed. Today, Cossetti is fully female-owned and run by Clementina, Giulia and their mother, Maria Emma. The sisters were keen to bring innovation to Cossetti but wanted to ensure it didn’t replace the family’s traditional methods of winemaking. “I always keep two tracks in my mind,” Guilia told us. “Innovation and tradition. How do we use the same styles my father and his father created along with the innovation needed for modern times?” 
 
For example, in the vineyards, Cossetti has long maintained low yields to ensure greater concentration and intensity of flavor in their wines. The sisters introduced regenerative farming practices to also ensure the health of the soil. Instead of leaving tracks of bare dirt between the rows of grapes, Cossetti now lets grass grow wild and wildflowers bloom between their vines, which leads to a stronger ecosystem. A stronger ecosystem bears better wines. 
 
Giulia said her father taught them to let their passion bridge the divide between tradition and innovation. “He always told us to put our passion into the wine.” 
 
When asked how her father felt seeing his daughters take over the winery, she smiled and said, “He was so happy, so happy.”